Nishat Group's automotive venture NexGen Auto has officially launched the iCAUR brand in Pakistan, revealing prices for the V27 and V23 SUVs. The collaboration was announced in April 2026 at a ceremony in Beijing between Nishat Group and Chery International, the parent company of iCAUR. The brand is built around the philosophy of Born to Play, combining distinctive SUV design with intelligent technology and new energy mobility. It arrives with two models aimed at different lifestyles: the adventurous V27 range extended electric vehicle and the retro styled V23 electric SUV. The V27 is positioned as the flagship, with a bold rugged SUV design and range extended electric technology that pairs electric driving with a range extending system for longer journeys. It delivers 449 horsepower and 505 newton meters of motor torque, with a claimed 0 to 100 kilometers per hour time of 5.9 seconds, and its intelligent all wheel drive adapts power delivery to road and terrain conditions. The V27 is priced at PKR 12,499,000 ex factory. The V23 brings the brand's boxy design language into an urban package focused on individuality and everyday usability. It is offered in two variants in Pakistan: the Luxury rear wheel drive at PKR 9,499,000 and the Premium all wheel drive at PKR 11,499,000 ex factory. Bookings are open through dealerships listed on the official iCAUR Pakistan website.