Pakistani shoppers hunting for authentic Korean skincare now have a new option that ships straight from Seoul. Korean Skincare Pakistan, a retailer headquartered in Seoul that launched in 2024, says it has built what appears to be the country's first fully direct from manufacturer K Beauty supply chain. The company has delivered more than 50,000 orders from its Seoul warehouse to customers across Pakistan, promising delivery in five to seven business days with Cash on Delivery included. The founder, Muhammad Akhlaq, is based in Germany and spent over a decade building Korean cosmetics supply chains across European markets, an operation that holds more than 16,000 verified Trustpilot reviews with a 4.9 star rating. The same infrastructure powers Korean Skincare Arabia, which serves the United Arab Emirates and the wider Gulf region. Every product is sourced directly from official Korean manufacturers and authorised distributors, then checked through batch code verification, barcode authentication and freshness confirmation. Orders fly out via DHL or FedEx, land at Islamabad International Airport where logistics partners clear customs, and reach doorsteps through couriers including PostEx, Trax and Leopards. The customer never sees a customs charge. With Pakistan's cosmetics import bill projected at about 275 million US dollars by 2026 and search interest in Korean skincare brands up more than 300 percent since 2022, the company is betting that verifiable freshness will win trust in a crowded market.
mwrana
October 9, 2026
